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Adobe Marketo Engage Architect Master Sample Questions (Q107-Q112):

NEW QUESTION # 107
A business unit wants to measure and report on how various marketing sources contribute to the ROI of marketing campaigns. The business unit is using Adobe Marketo Engage and currently has a comprehensive set of program channels with high adoption of channel usage and status tracking within programs; their instance is synchronized with CRM via native connector. They have requested assistance with setting up reports and using Adobe Marketo Engage to track and measure various marketing sources in comparison to the success within their programs.
Given the consultant has not worked with this business before, what would be the optimal approach for achieving this goal?

A. Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly Confirm that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled Once enabled, check that opportunity data is flowing as expected from CRM Check that all of the important tracking programs have period costs assigned Utilize MPI to visualize the percentage of success and compare these against investment windows
B. Check that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled; if not, request this from the CSM Once enabled, check that opportunity data is flowing as expected from CRM Check that all of the important tracking programs have period costs assigned Utilize MPI to visualize the percentage of success and compare these against investment windows Set up the appropriate reports and subscribe the stakeholders to these reports
C. Identify and document the intended report goals this business unit wishes to achieve Discuss and document the various channel attribution groups and confirm if these are relevant to business goals Confirm if there are data visualization tools already in use and research their practicality in aiding the business goals Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly
D. Check that Adobe Marketo Measure (Bizible) has been enabled; if not, request this from the CSM Once enabled, audit the platform to ensure all of the program channels and statuses are being used correctly and determine if using program member custom fields would enrich the data being tracked at the individual program level Check that all of the important tracking programs have period costs assigned Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly

Answer: C

NEW QUESTION # 108
What are best practices for securing a Marketo instance? (Choose two)

A. Increasing campaign volume limits
B. Disabling admin rights for all operators
C. Using SSO for authentication
D. Restricting API usage to approved integrations

Answer: C,D

NEW QUESTION # 109
A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A. Create a separate workspace for each region
B. Use one global partition
C. Use Smart Campaigns for segmentation
D. Establish static lists for each region

Answer: A

NEW QUESTION # 110
A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A. Reduce the number of links and images in email assets to prevent them from being seen as spam
B. Set up DMARC reject policy to prevent unauthorized sending from the company's domain
C. Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
D. Move to a dedicated IP address for easier monitoring and resolution of delivery issues
E. Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times

Answer: D,E

NEW QUESTION # 111
Your client requests a global rollout for Marketo but has limited resources.
What is the best approach?

A. Use a single instance with default configurations
B. Increase team size to manage the workload
C. Focus on regional implementation before global expansion
D. Allocate additional budget to expedite the rollout

Answer: C

NEW QUESTION # 112
......

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Adobe Marketo Engage Architect Master Sample Questions (Q107-Q112):

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